Yotewo™ Podcast #12 From VC to Proptech – Jake Osorio (Snuze, Initiator VC)
PropTech / July 28, 2025

In this episode, Yotewo CEO Aliaksandr chats with Jake Osorio, co-founder and COO of Snuze and ex-managing director at Initiator VC, to explore what it really means to build and back startups from the very beginning. This episode is a goldmine for early founders, student entrepreneurs, and anyone wondering how to turn an idea into a fundable business.
Highlights from the Episode
- How Jake got involved with both Snuze and Initiator VC
- The origin story behind Snuze — and the problem it’s solving
- What Snuze actually does and how the product works
- Fundraising insights from a first-time founder in consumer health
- How the idea was validated and tested with real demand
- Pricing strategies and product positioning for Snuze
- The philosophy behind Initiator VC’s student-first investing model
- How to evaluate startups when they’re still just raw ideas
- Whether early-stage founders lean toward safer, more accessible verticals
- Behaviour patterns that stood out among successful student founders
- Red flags Jake looks for when meeting new founders
- Ongoing challenges with hiring tech talent in the earliest stages
- What’s next for Snuze — and how it’s evolving post-launch
- Jake’s one big “do-over” if he could rewind the journey
Listeners can access the full episode on Yotewo’s official Youtube, Spotify and Apple Podcasts channels.
Watch / Listen: Link