Yotewo™ Podcast #28 Building Experience – Ada Kirsch (Meta, Haiilo, Xyrality, Coppertino)
BigTech / November 25, 2025

In this episode, Yotewo CEO Aliaksandr Kazhamiakin hosted Ada Kirsch, an iOS Software Engineer at Meta, for a deep conversation about why collaboration is the most important element of product building, the social dangers of AI in the current market realities, and what big UX innovations we can expect to see in the near future.
Highlights from the Episode
- How Ada landed her first engineering role
- Transitioning from startup environments to Meta
- Ada’s approach to building high-quality mobile experiences
- Apps that truly excel in user experience — and why
- Why collaborative product building matters more than ever
- Does talent scarcity exist in both small and large teams?
- The key skill that separates average engineers from world-class engineers
- Impact of cross-platform technologies on mobile development
- How AI tools are reshaping the mobile development market
- Will the industry shift toward generalists or specialists?
- Ada’s viewpoint on the social implications and dangers of general AI
- A big UX innovation coming soon to the industry
- Should companies switch to AI-first UX?
- Hamburg vs London — Ada’s personal choice
- Whether Ada has an ambition to build her own product
Listeners can access the full episode on Yotewo’s official Youtube, Spotify and Apple Podcasts channels.
Watch / Listen: Link