Yotewo™ Podcast #30 Investing in Brands – Nick-Raj Birdi (Imbiba)
Venture Capital / December 9, 2025

In our closing episode of the season, Yotewo CEO Aliaksandr Kazhamiakin had an incredibly insightful and wide-ranging conversation with Nick-Raj Birdi from Imbiba and dived into what it takes to build and scale location-based businesses, the upcoming House of Gods launch in Canary Wharf, and Nick’s take on the current state of deal flow in the UK.
Highlights from the Episode
- What Imbiba is and the types of deals the team invests in
- Why businesses operating between physical and digital worlds have an edge
- The key investment signals Nick looks for
- Founder red flags that stand out early
- Challenges consumer-focused founders face today
- The strategic role properties play in Imbiba’s operations
- Notable portfolio deals and behind-the-scenes insights
- House of Gods and what’s launching soon in Canary Wharf
- Whether founders of semi-tech businesses struggle to hire tech talent
- Nick’s perspective on roll-up investment strategies
- The current state of the UK market and venture deal flow
- Innovations Nick is actively watching across the industry
Listeners can access the full episode on Yotewo’s official Youtube, Spotify and Apple Podcasts channels.
Watch / Listen: Link