Challenge
Brand Nuova is a UK-based start-up reimagining the future of retail through a fully immersive virtual shopping experience. With funding secured from Innovate UK, they needed to move fast — from vision to prototype — in an emerging industry with few clear benchmarks. Their ambition was to build a VR store from scratch: a space where users could browse, interact with products, and even experience social shopping in a virtual world.
From 3D interaction and VR-based development to backend systems and immersive UX, Brand Nuova’s ambitions required not only skilled developers but also tech consultants who could help translate business needs into actionable milestones. Yotewo partnered with Brand Nuova to deliver both: experienced VR developers, and startup-savvy consultants who embedded with Brand Nuova’s core team and accelerated their path to MVP.
Outcome
Brand Nuova launched their first version of the VR store in just five months — an interactive, multi-platform experience combining immersive browsing, social features, and real-time product management.
- VR developers team deployed
- Consultants supported product scoping and prioritisation
- MVP successfully delivered for Innovate UK reporting and demos
- Foundation ready for user testing, monetisation, and next-stage funding
Brand Nuova now has a working prototype that positions them as a serious contender in the VR retail space — not just conceptually, but technically. This foundation has opened new conversations with investors, partners, and retail innovators.
Planning, Development and Demo
Phase 1: Developer Onboarding & Technical Planning
Yotewo placed Unity VR specialist and full-stack engineers to begin core development, working alongside Brand Nuova to define early functionality and adapt the vision to technical constraints and timelines.
Phase 2: Agile Development & MVP Build
Sprint-based development cycles allowed the team to rapidly prototype the store environment, integrate backend systems, and iterate user flows. Consultants acted as sparring partners for the founders to refine scope and roadmap.
Phase 3: Finalisation & Demo-Ready Launch
The team delivered a polished MVP ready for Innovate UK milestones — including cross-platform access, admin controls, and product-level interactions. The next step: user testing and scale.
With a visionary product and the right talent behind it, Brand Nuova transformed a bold concept into a working innovation. This project is a testament to what’s possible when start-ups pair their ambition with the right execution support. Yotewo is proud to be part of that journey — and ready to back the next one.
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