Forma: Building Personalised Workout Plans Around User Lifestyle

Challenge

Forma is a health and lifestyle platform, set out to disrupt how individuals access personalised wellbeing. The value proposition was clear: help users to understand their fitness routine, design personalised workout plans and track progress — but the team needed the right technical capacity to make it real.

The company had a strong vision and early prototypes, yet lacked the senior engineering firepower necessary to accelerate delivery, improve product reliability, and establish rigorous quality standards.

Specifically, Forma needed:

• A senior Full-Stack Engineer to drive feature delivery across the application stack
• QA Engineers to ensure robustness, reliability, and alignment with user expectations

The challenge was to embed these engineers quickly and effectively into the existing workflow so that product delivery could scale with confidence.

Yotewo was engaged to provide “execution-ready” talent that could take ownership, reduce technical risk, and elevate both speed and quality of delivery.

Outcome

Yotewo successfully staffed Full-Stack Engineer and two Quality Assurance Engineers. This expanded team enabled Forma to:

• Accelerate feature development across both frontend and backend
• Establish stronger testing strategies and quality pipelines
• Reduce bugs, improve release confidence, and shorten feedback loops
• Enable scalable test coverage alongside rapid delivery cadence
• Improve cross-team collaboration through clear QA practices

With the Yotewo talents, Forma was able to balance speed and quality, ensuring the product could mature fast without sacrificing reliability.

From Hiring to High-Velocity Delivery

Phase 1: Strategic Alignment & Onboarding

The engagement began with rapid alignment between Yotewo and Forma.life’s leadership on product goals, tech stack, and delivery priorities.

The Full-Stack Engineer was onboarded with clarity on:

• Product architecture
• Key upcoming features
• Integration points with AI components and analytics

This initial phase ensured first hire could contribute meaningfully from day one.

Phase 2: Feature Delivery & Quality Implementation

With onboarding complete, the Full-Stack Engineer began driving feature delivery across the product stack, including:

• New user flows and dashboard enhancements
• Integration of backend services with frontend interfaces
• Performance optimisations and responsiveness improvements

This has ensured that rapid development, reduced regressions and strengthened product confidence.

Phase 3: Scalable QA Processes & Engineering Maturity

As the team continued to deliver features with quality, the focus shifted to scalability and long-term engineering health. The QA team introduced structured approaches to:

• Test planning and documentation
• Cross-functional test case reviews
• Early feedback loops with product owners

The quality assurance team helped improve the product architecture to support durability and future scalability, ensuring the application could grow as user adoption increased.

By providing senior engineering and quality expertise, Yotewo helped Forma transform their delivery process — accelerating feature rollout while establishing a strong quality foundation. This positioned the company to scale confidently and continue iterating with high standards.